Customer Decision Journey


>> HOW WE CAN HELP YOU

We analyze your end-to-end customer journey and identify its direct impact on sales and new lead generation. We apply a comprehensive set of testing methods to understand how your sales process, customer interaction and information systems support your customers decision journey. The classic sales funnel view is no longer valid in terms of how customers make purchase decision. The disruption comes from a multi-touching points environment where a series of elements shape the buying decisions along a what is named a “decision journey”.

 

SEED Advisory - From traditional linear sales funnel towards a circular customer decision journey
From traditional linear sales funnel towards a circular customer decision journey

>> CUSTOMER DECISION JOURNEY FRAMEWORK ANALYSIS

We offer detailed analysis of your sales framework with a focus of profit generation through customer decision journey:

SEED Advisory - Complete customer journey mapping framework and resource analysis - Focus on Profit
Complete customer journey mapping framework and resource analysis - Focus on Profit

To counter the disruptions in how the customers make purchases, strategic marketing analysis and strategic resource allocation can influence them at each stage of the journey. Several blocks in the framework are well known from the strategic marketing analysis: customer segmentation, targeted offering, marketing and business development resource allocation. However the following aspects are typically new in your understanding of your customer decision journey and require a dedicated assessment and optimization pahse we offer:

  • Charting customer needs and request
  • Grouping customers with similar needs
  • Identify the influencers
  • Integrate marketing, sales, business development, CRM, etc. into one customer journey